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Archive for May, 2006

Gone Phishing and your the fish!

Believe it or not, there are rascals inhabiting this very planet, their consequence emanates from under the woodwork everywhere, and arrives without warning at your inbox.

These communiqués, in the form of emails, are simply the result of people who have gone "phishing," not to be confused with the term "gone fishing," a practice no one seems to object to except maybe the fish. Still these rogues are after a fish, and the fish my friend is you!

Phishing employs both technical schemes and reliance on your lack of caution, to gain your personal identity and financial information data. Read more »

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Swiss Army Knife of Online Marketing and Seo Tools

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Numerous people have asked me over the last 3 years what are the most absolute tools that an website marketer should use. I, in fact had to take a step back, think about it and initiate to apply the tools that I enjoy having from the tools that I would unquestioningly need to keep in internet marketing.

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Making It Easy for Customers To Choose You

© 2006, All Rights Reserved

Isn’t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision you’re comfortable with. It shouldn’t be this hard, should it? What’s holding you back? Probably lack of information.

Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies. Read more »

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What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies:

1. Writing. To develop persuasive written materials, you must learn to meld creativity, which involves being able to put forth fresh ideas, concepts, phrasings and images, with proven formats - structures for sales letters, brochures, press releases, home pages and so on that embody techniques that work. Read more »

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How To Make Money Selling Ebooks

Many people have told me that they want to make money by selling ebooks, but they don’t want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing.

What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant’s e-books and to link to the merchant’s web site. In exchange for this, the merchant pays you a commission on all sales that were generated by the affiliate web site. A referral occurs when a customer clicks on your product link and makes a purchase. Read more »

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How To Get Your Product Offered On Over 80,000 for FREE!

Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today.

I know many entrepreneurs that never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service.

Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service.

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