It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write …
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In my last article I discussed how to effectively promote your eBay store using your About Me page. In that article I outlined that it was one of the most underutilised promotion opportunities on eBay. Ebay Reviews and Guides are a new introduction by eBay, but are just as underutilised by eBay sellers …
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No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery.
The truth is, copywriters range from the great to the not-so-great. Just like any other profession, there are high flyers, under-achievers, rogue traders and young pretenders. And even if you bag a top banana for your project, who’s to say they’ll gel with you? Or your product? Your style? Your chosen media?
The answer, of course, is research. Knowing what you want and sniffing it out is wiser than saying yes to the first person with a ready typing finger. But remember, a copywriter is someone who can - and should - do more than write. Their greatest asset is curiosity.
Copywriters want to know the ins and outs of every little thing. They’re fascinated by human nature, knowing how to capitalise on motivations and get inside the consumer’s head. A good copywriter will research your market inside out, then look at you critically through your customer’s eyes. It’s their curiosity - not their way with words - that finally helps them see your business in a whole new light.
Whatever your project, this is the first quality to look for in your copywriter. Curiosity is the key to persuasion. And persuasion is the only reason copywriters exist in the first place!
So, your copywriter needs a way with words - fairly obvious! And they have to tick the curiosity box. But you still need to whittle down the field and find the one you can spark off.
Try asking yourself a few of these questions when you’re weighing up a candidate:
Who’s doing the talking? Are they listening to you or talking about themselves?
How quickly have they grasped your business? Not just your products, but also your marketplace?
Can they write passionately? About anything? Even the dullest product? If they get you excited about sprocket valves, hire them on the spot!
Have they worked in your industry and chosen media? If not, does their other work show they have a grip on your marketplace?
When you’ve chosen a suitable copywriter, you’ll know you’ve made the right choice when you start offering feedback. Professional copywriters thrive on constructive criticism - it’s a surefire way of knowing they’re heading in the right direction. That doesn’t mean they’ll roll over and accept any changes you make, but they will keep an open mind and listen to every point of view.
When you offer feedback, however, you should see it as a two-way street. You may have to let go of some of your preconceptions. Great copywriters can realise why your current marketing isn’t working, and won’t shirk from telling you. They’ll be cruel to be kind.
But for now, these small measures should protect you against hiring the wrong person. Of course there’s no guarantee - creativity by its very nature demands that element of uncertainty.
But if hiring a copywriter really is a lottery, you should be pretty close to scooping five numbers plus the bonus ball…
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Do you want to have a domain name? Or, do you wish to register for your domain name? Well, that is not too hard though. With the presence of the domain name registrars, your desire for domain names will be made possible. But what really are domain registrars?
In a most concrete identification, the domain name registrars are actually companies that register domain names for those who love to own a domain name. And for everybody to comprehend the real nature of domain name registrars and the nature of their work and their role in domain name registration, one must then learn about the ICANN or the International Corporation for Assigned Names and Numbers. Read more »
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Probably you have heard some facts about the domain name Whois search and query. Well, the domain name Whois search and query are just some of the common terms that the world of domain name carries. So for those who are not really familiar with these two terms, the domain name Whois search and the domain name Whois query, here are some facts for you.
In particular, the term "Whois" actually stands for a database of registration information for domain names. It is essentially a tool that is commonly applied to search information for a domain name.
Now that you have an idea about the term "Whois", the next thing to consider is the nature of the domain name Whois search, and then the domain name Whois query. So according to some resources, the domain name Whois search is typically a means to search for domain name contact information. Speaking of the domain name contact information, it is interesting to know that the contact information may vary depending on the domain name registrar and the top level domains such as .com, .net, .org, .info, .biz, .us, and .uk. Read more »
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During the early days of the domain names, there were only three of the biggest domain names that exist on the web. These three commonly noted domain names include the .com, .net, and .org. However, today as many of the domain name companies continue to rise and as the number of the domain name consumers increase, many new domain names were then added and other new domain names are still formulated. Maybe a few years from now, we can definitely see more new domain names on the web for the reason that those proposed new domain names today are said to take function for the future.
Generally, there are actually so many new domain names that are recently in action. Due to the continuous effect and emergence of the new domain names, the picture then became more and more complicated. From the conventional domain names like the .com, .net, and .org, which are known as the Big 3, here came the Country-level top domains as one of the new domain names ever developed. Read more »
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