Public Interest Registry: Campaign to Protect .ORG Domains Gains Traction With Partnership Program
Campaign to Protect .ORG Domains Gains Traction With Partnership Program
Organizations Serving Nonprofit Business and Technology Development, Internet Development, Consumer Protection, and Internet Governance in Latin America
Among the First to Partner With Public Interest Registry on Campaign to Preserve the Value of .ORG Domains
RESTON, VA — (MARKET WIRE) — January 25, 2007 — The Public Interest Registry (PIR) is pleased toannounce partnership agreements with four organizations in support of itsnewly launched public awareness campaign — Protectyour.org: Protecting andPreserving the Value of Your .ORG Domain. The campaign was announced inNovember as part of an effort by the nonprofit registry to raise awarenessof the increasing value of the .ORG top-level domain and of the dangers ofallowing .ORG domain names to expire.
The campaign partners are Alfa-Redi (www.alfa-redi.org), a LatinAmerican-based scientific community that focuses on information societypolicies and regulatory frameworks as well as Latin American civil society;the U.S.-based Grassroots.org, which disseminates information through itsnetwork of socially focused Web sites and provides nonprofit organizationswith free resources to increase efficiency and improve productivity; theInternet Society (www.isoc.org), an international professional membershipsociety that provides leadership in addressing issues that confront thefuture of the Internet and that serves as the organization home for severalkey groups responsible for Internet infrastructure standards; and the NorthAmerican Consumer Project on Electronic Commerce (NACPEC), a Mexico-basednonprofit organization that provides online information about public policyissues that affect consumers on the Internet.
As partners, the organizations will actively promote the campaign’s messagethrough their Web sites and publications. They also agree to disseminateand distribute materials that help noncommercial enterprises avoid theunintended consequences of allowing .ORG domain names to expire.
“We’re extremely pleased to have Alfa-Redi, Grassroots.org, the InternetSociety, and NACPEC participate in the Protectyour.org campaign,” saidMichael Ward, PIR’s director of marketing. “As partners, they bring aunique perspective to the program and their enthusiasm demonstrates thatthe campaign’s mission is gaining momentum.”
Angela Stuber, executive director of Grassroots.org, says she believesthere is a critical need to educate the nonprofit sector about notcompromising the value of the .ORG domain. “Within a small or medium-sizednonprofit, staff members, volunteers, and board members wear multiplehats,” she said. “Whoever registered the organization’s domain may have avariety of responsibilities within the organization. Too often, renewingdomain names is regarded as ‘I’ll do it later task.’ The Protectyour.orgcampaign will help nonprofits recognize the importance of the task andraise awareness regarding the dangers of postponing it.”
The Protectyour.org Campaign Partnership program seeks to enlist thesupport of organizations that serve the needs of nonprofit andnoncommercial enterprises for the purpose of spreading the campaign’smessage to .ORG domain name holders around the world. A Web site –www.protectyour.ORG — provides information and guidance aimed at bothregistrants of .ORG domains and registrars.
For more information on the Protectyour.org campaign, or to become acampaign partner, contact Wendy Rickard at The Rickard Group, Inc., eitherby phone at 609-466-4343 or by e-mail at rickard@rickardgroup.com.
Public Interest Registry (http://www.pir.org/) is a 501(c) (3)not-for-profit corporation created by the Internet Society (ISOC) to managethe .ORG domain. PIR’s mission is to manage the .ORG domain in an exemplarymanner, while educating and empowering the global non-commercial communityto use the Internet more effectively and, concurrently, to take aleadership position among Internet stakeholders on policy and relatedissues on behalf of the .ORG community. PIR is based in Reston, VA, USA.
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