BIGresearch: Gift Cards Get Hotter This Year
Gift Cards Get Hotter This YearThe Gift That Keeps on Giving Is Enjoyed by a Majority COLUMBUS, OH — (MARKET WIRE) — November 27, 2006 — All I want for Christmas is a gift card couldbe the title of a new seasonal song as consumers seem to really enjoygetting those little plastic
cards, according to BIGresearch’s Black FridaySurvey. Over 3,000 consumers participated in the survey taken the day afterThanksgiving, which is traditionally known as Black Friday. 42.9% ofconsumers said they shopped or were going to shop over the Thanksgivingweekend. Only 8.6% have completed all of their holiday shopping and 74.8%have 50% or less of their shopping completed.
When asked if they enjoy receiving gift cards, 65.1% said they like them orlove them. Only 6.6% said they hate or dislike them and 28.4% were neutral,neither liking nor disliking receiving gift cards.
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“For givers and receivers, gift cards offer a convenience in that the giverneed not worry about the gift being the right size, color, style ortechnology and the receiver gets to choose something they really want,”said Gary Drenik, President & CEO of BIGresearch.
“Everyone wins except possibly retailers who can’t record their revenueuntil the cards are redeemed,” said Drenik.
Additional information on BIGresearch may be accessed by going to:http://www.bigresearch.com and clicking on Complimentary Top Line Findings.
To comment on this release visit the BIGresearch blog:http://whencustomerstalk.blogspot.com
About BIGresearch
BIGresearch is a market intelligence firm providing analysis of consumerbehavior in areas of retail, financial services, automotive, and media. Thesyndicated Consumer Intentions and Actions Survey (CIA) monitors the pulseof more than 7,000 consumers each month. The syndicated Simultaneous MediaUsage Survey (SIMM) monitors more than 15,000 consumers twice each year toidentify opportunities in a fragmented and changing marketplace includingthe media.
BIGresearch’s methodology provides the most accurate consumer informationin the industry with a margin of error of +/- 1 percent.
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