Deep Focus: Interactive Marketing Agency Deep Focus Wins First Place for HBO’s “Interview With Ari” Campaign at the Billboard DEMMX Awards
Interactive Marketing Agency Deep Focus Wins First Place for HBO’s “Interview With Ari” Campaign at the Billboard DEMMX AwardsDeep Focus Also Announces First Emmy Nomination for the Multi-Award-Winning HBO/Sopranos Campaign: “Sopranos: Crime. Organized.” BROOKLYN, NY and LOS ANGELES,
CA — (MARKET WIRE) — November 30, 2006 — Last night at the DigitalEntertainment Media + Marketing (DEMMX) awards in LosAngeles, the interactive marketing and advertising agency Deep Focus took home a first placewin for its “Interviewwith Ari” campaign, which allowed audiences to conduct a job interviewwith everyone’s favorite Hollywood agent, the HBO series “Entourage’s” AriGold. “Interview with Ari” was the winner in the Most Innovative Use ofTechnology for Advertising category. Extensive use of artificialintelligence delivered via streaming flash video created a conversationalexperience that kept audiences thoroughly engaged while building excitementfor the series premiere.
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‘Interview with Ari’
Another Deep Focus’ award-winner, “The Sopranos: Crime.Organized.,” also created for HBO, was nominated in the same categoryat the DEMMX awards. Launched in February 2006, this was the first-everinteractive “Geo-visual” marketing campaign, and kicked-off the sixthseason of the lauded HBO series. The centerpiece of the campaign was aGoogle Maps “mash-up,” showing real world locations coupled with video ofthe actual scenes of key events from the series’ fifth season.
Deep Focus’ hallmark is highly creative, unique, engaging and well-executedinteractive advertising, marketing, and promotional campaigns. The companyhas won several digital entertainment awards throughout the year. TheHBO/Sopranos campaign has received the Gold Award in the Super-Rich Mediacategory at the MIXX Awards inSeptember; a first place at Promo Magazine’s PROAwards in October for Best Use of Interactive Media or ElectronicDirect Marketing; and a runner up award at the OMMA Awards in September.
Deep Focus also announces the company’s first EmmyNomination in the category of Outstanding Achievement in Advanced MediaTechnology for the Non-Synchronous Enhancement of Original TelevisionContent, also for the HBO campaign “The Sopranos: Crime. Organized.”
Ian Schafer, Deep Focus’ CEO, states, “Deep Focus is proud to bring homethese prestigious awards on behalf of our client, HBO. We are faced withthe challenge of developing marketing programs that audiences talk about –just as they do with the series. In rising to meet these challenges, theresults have been staggeringly effective. Together, with HBO, we havesucceeded in not only creating tremendous buzz and word-of-mouth aboutthese programs amongst viewers, but amongst our peers. We are grateful forand honored by these awards and recognition.”
About Deep Focus
Founded in 2002, Deep Focus (http://www.deep-focus.net) develops impactfulonline advertising campaigns, effective cross-media advertising strategies,buzz-generating virals and websites, integrated promotions, online publicrelations, word-of-mouth marketing strategies, and good karma for theentertainment and lifestyle brand industries. Deep Focus has launchedhundreds of successful (and award-winning) campaigns and strategies forclients such as HBO, Nike, Bacardi USA, Estée Lauder, Court TV, MTV,Twentieth Century Fox, The Weinstein Company, Dimension Films, New LineCinema, Miramax Films, Fox Searchlight, Picturehouse, Universal Music,Interscope Records, Geffen Records, Island/Def Jam Records, RCA Records,Jive Records, and Zomba Records. Headquartered in New York, with offices inLos Angeles, Deep Focus, Inc. is privately held with over 60 employees.
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