Electronic Retailing Association: Global Online Retailers From Google, eBay, Discovery Channel, LinkedIn Gather to Discuss Importance of Virtual Marketing
Global Online Retailers From Google, eBay, Discovery Channel, LinkedIn Gather to Discuss Importance of Virtual Marketing
Annual Electronic Retailing Association Leadership Conference
Reveals Latest Strategies to Reach Over 195 Million American Mobile Consumers, 57 Million Bloggers
WASHINGTON, DC — (MARKET WIRE) — January 09, 2007 — The Electronic Retailing Association, theonly industry association representing direct response marketing companiesand major retailers that use electronic media to sell goods and services toconsumers, will hold its 15th annual Mid-Winter Leadership Conference &EXPO on January 28-30, 2007 at the Loews Miami Beach Hotel in Miami Beach,FL. This convention brings together the most profitable companies in theindustry for three full days to celebrate the power of networking, tohighlight the latest trends in social media and mobile devices, and tofocus on new media channels, such as text-messaging and online communities.
More than 700 attendees will gather to hear top business leaders fromleading multi-channel and Internet companies address integratingdirect-to-consumer marketing with the energy and innovation of new andemerging technologies. Some notable attending companies include eBay,Google Audio, Discovery Channel Store, LinkedIn, SmartReply, Eluma, ThirdScreen Media, and Webside Direct.
ERA
Mobile and text-message advertising has quickly become a significantchannel for multi-channel marketers, allowing retailers to connect withelusive, on-the-go consumers. According to the Pew Internet & American LifeProject, 195 million, or 65.5% of Americans own a mobile phone, while over90 million belong to online groups and over 57 million read blogs on aregular basis.
The media are encouraged to attend this news-making forum with unlimitedaccess to:– Fortune 500 CEOs and business leaders– Latest trends in mobile and text message marketing– Keynote and guest speakers from leading companies engaged in online customer loyalty, mobile marketing and social networking– Industry breakout sessions– Peer networking with decision-makers– Exhibit hall with participating companies showcasing all aspects of the multi-channel direct response industry– The 3rd Annual Latino Awards of Excellence — known as the “Oscars” of the Latin American direct response industry, co-hosted by Latina celebrity Rashel Díaz For more information on ERA’s Mid-Winter Conference, visit ERA’s website atwww.retailing.org.
Registration for the convention is now available online athttps://www.expotracker.net/era/index.asp. Registration is complimentaryfor credentialed members of the news media. All media must register nolater than January 18th, 2007.
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