eMusic: eMusic Tops 250,000 Subscribers
eMusic Tops 250,000 Subscribers
Leading Retailer of MP3s Continues to Gain Momentum; Largest Music Service Focusing on 25-Year-Old+ Music Consumers
NEW YORK, NY and LONDON — (MARKET WIRE) — January 22, 2007 — eMusic, the world’s largestretailer of independent music and world’s second-largest digital musicservice
after iTunes, today announces that it has surpassed 250,000subscribers, only four months since hitting the 200,000 subscriber mark.The benchmark comes as eMusic continues to hit new milestones in growth andmomentum, including its December announcement of the sale of 100 milliondownloads in three years and its launch across the European Union inSeptember 2006 — solidifying its position as the leading retailer of MP3sand as the most successful music site servicing the 25-and-olderdemographic.
“eMusic’s spectacular growth demonstrates the strength of our businessmodel and the value of our service,” said eMusic President and CEO DavidPakman. “We’ve shown that whether in Boston, Birmingham or Berlin, whenyou help consumers discover groundbreaking music and offer it at a greatvalue in a format that plays on any device, you sell a lot of it. We’vealso proven that there’s a significant customer segment that’s underservedby iTunes and other music services, and eager to explore the riches ofmusic outside mainstream pop and hip-hop.”
eMusic is a subscription music service offering the serious music fan aplace to find the best music outside the commercial mainstream in allgenres, including breaking indie rock, classical and jazz. With deeprelationships with the world’s top independent labels, guidance from thebest music editorial experts and a passionate music community, eMusiccaters to music fans aged 25+. It provides all tracks in the universallycompatible MP3 format at prices as low as 27 cents (17p/ 23c) a track.
eMusic’s relationships with thousands of direct-marketing partners havebeen instrumental in building its subscriber base. In the U.K., eMusicworks closely with GCAP Media’s Classic FM and theJazz, The Guardian,Haymarket’s Stuff magazine, and leading High Street bank, Lloyds TSB.Elsewhere in Europe, eMusic has struck marketing partnerships with SanDisk,Archos, NetGear and Box Media. In the U.S., key marketing partners includeCingular Wireless, Circuit City, Thomson Multimedia, Westin Hotels andSanDisk.
eMusic (http://www.emusic.com) is the world’s leading digital retailer ofindependent music, second only to iTunes in number of downloads sold. TheeMusic Web site offers a global catalogue of more than two million tracksfrom established and emerging artists in every genre from the world’sleading independent labels. Created by music experts for music fans, itfeatures award-winning editorial content, a vibrant online community andunrivaled music discovery tools. A subscription-based service that offers25 free downloads at sign-up, eMusic gives consumers an inexpensive,low-risk way to explore great new music they wouldn’t find otherwise, andunlike other download services, its universally compatible MP3 files playon any device including the iPod®. Based in New York with an office inLondon, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc.,the private equity arm of JDS Capital Management, Inc.
Popularity: 1% [?]
