Ericsson: Ericsson at 3GSM World Congress 2007


Ericsson at 3GSM World Congress 2007

STOCKHOLM, SWEDEN — (MARKET WIRE) — January 11, 2007 — As the leading telecom vendor, Ericsson (NASDAQ: ERIC) welcomes you toan interesting week at the 3GSM World Congress in Barcelona, Spain,February 12-15, 2007. During the exhibition, we will arrange mediaactivities

such as a press briefing, in-depth technology roundtables,and a press cocktail party.

PRESS CONFERENCE FOR MEDIA AND ANALYSTSWhen: Monday, February 12, 10am (CET) Registration onsite from 9.30am (CET)Where: Metronom, C. Fusina 9, Barcelona; Metro: Line 1 (red) - Arc deTriomf, Line 4 (yellow) - Jaume I / Barceloneta

The press briefing will be hosted by President and CEO Carl-HenricSvanberg and will also be accessible via a live webcast onwww.ericsson.com/press and www.ericsson.com/investors

TECHNOLOGY ROUNDTABLES FOR MEDIA

Ericsson will arrange technology roundtables for media on:

Tuesday, February 13, 11.30amEricsson's hospitality area, La Fira, Hall 8Introducing LTE, Long-Term Evolution, with Håkan Djuphammar, VP,Systems Management, R&DTuesday, February 13, 1pmEricsson's hospitality area, La Fira, Hall 8Global Services with Erik Oldmark, VP, Strategy, Marketing &Portfolio Management, Global ServicesWednesday, February 14, 10.30amEricsson’s hospitality area, La Fira, Hall 8Broadband everywhere with Johan Bergendahl, VP, MarketingWednesday, February 14, noonEricsson’s hospitality area, La Fira, Hall 8Mobile TV with Kurt Sillén, VP, Ericsson Mobility World and PerNordlöf Director, Product Strategy & Portfolio ManagementSeats are limited. If you would like to participate in one or more ofthe roundtables, please register by sending an e-mail topress.relations@ericsson.com or call +46 8 719 6992

Please note that time and topic may be subject to change.

INTERVIEW OPPORTUNITIES

We will be able to facilitate one-on-one interviews on selectedtopics upon your request.

ERICSSON’S PRESENCE AT LA FIRA

One-on-one briefings and media roundtables will take place inEricsson’s hospitality area located in Hall 8 in the congress hall.

Ericsson’s stand will also be located in Hall 8 (Stand 8A171). GSMAwill introduce for the first time the Mobile Entertainment hall, Hall7, where Ericsson will demonstrate its multimedia applications (Stand7C48).

Ericsson Pavilion, located outside the main entrance to La Fira, willshowcase the first demonstrations of Long-Term Evolution (LTE) andMBMS - broadcasting technology for mobile networks. Tours to ourstands and Pavilion are available upon request.

At our demos, Ericsson’s visitors will have an opportunity toexperience the latest mobile TV applications, IPTV, and otherattractive solutions such as video blogging and mobile music. Fromthe technology point of view, you can witness HSPA/MIMO and IMS asenablers for the above applications.

ERICSSON’S PARTICIPATION IN THE CONGRESS PROGRAM

As part of the congress program, Ericsson will hold two presentationsand participate in a panel discussion:

Tuesday, February 13, 3.10pmCarl-Henric Svanberg, President and CEO, will participate in thekeynote session - Creating Next Generation Business Models

Wednesday, February 14, 11.55amJan Wäreby, Senior Vice President, head of Multimedia, will be partof a panel discussion - Mobile Entertainment Summit Session: Creatingthe Ultimate Music Collection

Wednesday, February 14, 5.10pmHåkan Eriksson, Senior Vice President, head of Technology and CTO,will talk about early results and developments of HSUPA as part ofsession - Technology Symposium - HSPA - Rollout & Realities

An overview of the complete congress program can be found at:http://www.3gsmworldcongress.com

PRESS COCKTAIL PARTY

Monday, February 12, 7pmBy invitation onlySONY ERICSSON'S PARTICIPATION AT 3GSM
Sony Ericsson press and analyst eventSunday, February 11, 7pm; reception opens 6.30pmFor more information, please contact Sony Ericsson:press.global@sonyericsson.comEricsson is shaping the future of Mobile and Broadband Internetcommunications through its continuous technology leadership.Providing innovative solutions in more than 140 countries, Ericssonis helping to create the most powerful communication companies in theworld.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACTMediaEricsson Media RelationsIlyana Guzmán, Phone: +46 8 757 0781, +46 8 719 6992Jana Mancova, Phone: +46 8 585 33539, +46 8 719 6992E-mail: press.relations@ericsson.comSony Ericsson Corporate CommunicationsPhone: +44 208 762 5858E-mail: press.global@sonyericsson.comInvestorsNathalie Mozdiniewicz, Investor RelationsPhone: +1 212 843 8449, E-mail: investor.relations@ericsson.comIndustry AnalystsRob Elston, Industry Analyst RelationsPhone: +1 214 228 0577, E-mail: industry.analysts@ericsson.com

Copyright © Hugin ASA 2007. All rights reserved.

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