Ericsson: UPDATE: Ericsson at 3GSM World Congress 2007


UPDATE: Ericsson at 3GSM World Congress 2007

STOCKHOLM, SWEDEN — (MARKET WIRE) — February 07, 2007 —

As the leading telecom vendor, Ericsson welcomes you to aninteresting week at the 3GSM World Congress in Barcelona, Spain,February 12-15, 2007. During the exhibition, we will arrange mediaactivities

such as a press briefing, in-depth technologyroundtables,and a press cocktail party.

Update: PRESS CONFERENCE FOR MEDIA AND ANALYSTS

When: Monday, February 12, 9.30am (CET) - NEW Registration onsite from 9am (CET)

Where: Metronom, C. Fusina 9, Barcelona(Note, Central Barcelona, not at La Fira)Metro: Line 1 (red) - Arc de Triomf Line 4 (yellow) - Jaume I /Barceloneta

The press briefing will be hosted by President and CEO Carl-HenricSvanberg and will also be accessible via a live webcast onwww.ericsson.com/press and www.ericsson.com/investors

TECHNOLOGY ROUNDTABLES FOR MEDIA

Ericsson will arrange technology roundtables for media on:

Tuesday, February 13, 11.30am

Ericsson’s hospitality area, La Fira, Hall 8Introducing LTE, Long-Term Evolution, with Håkan Djuphammar, VP,Systems Management, R&D

Tuesday, February 13, 1pm

Ericsson’s hospitality area, La Fira, Hall 8Global Services with Erik Oldmark, VP, Strategy, Marketing &Portfolio Management, Global Services

Wednesday, February 14, 10.30am

Ericsson’s hospitality area, La Fira, Hall 8Broadband everywhere with Johan Bergendahl, VP, Marketing

Wednesday, February 14, noon

Ericsson’s hospitality area, La Fira, Hall 8Mobile TV with Kurt Sillén, VP, Ericsson Mobility World and PerNordlöf Director, Product Strategy & Portfolio Management

Seats are limited. If you would like to participate in one or moreofthe roundtables, please register by sending an e-mail topress.relations@ericsson.com or call +46 8 719 6992

Please note that time and topic may be subject to change.

INTERVIEW OPPORTUNITIES

We will be able to facilitate one-on-one interviews on selectedtopics upon your request.

ERICSSON’S PRESENCE AT LA FIRA

One-on-one briefings and media roundtables will take place inEricsson’s hospitality area located in Hall 8 in the congresshall.

Ericsson’s stand will also be located in Hall 8 (Stand 8A171).GSMAwill introduce for the first time the Mobile Entertainment hall,Hall7, where Ericsson will demonstrate its multimedia applications(Stand7C48).

Ericsson Pavilion, located outside the main entrance to La Fira,willshowcase the first demonstrations of Long-Term Evolution (LTE) andMBMS - broadcasting technology for mobile networks. Tours to ourstands and Pavilion are available upon request.

At our demos, Ericsson’s visitors will have an opportunity toexperience the latest mobile TV applications, IPTV, and otherattractive solutions such as video blogging and mobile music. Fromthe technology point of view, you can witness HSPA/MIMO and IMS asenablers for the above applications.

Ericsson’s commercially available IMS system will also powerGSMA’slive IMS VideoShare Interoperability Demonstration (IOD) onFebruary13 and 14, 2007 at 10am - 11am in Hall 7, Seminar Theatre.

ERICSSON’S PARTICIPATION IN THE CONGRESS PROGRAM

As part of the congress program, Ericsson will hold twopresentationsand participate in a panel discussion:

Tuesday, February 13, 3.10pm

Carl-Henric Svanberg, President and CEO, will participate in thekeynote session - Creating Next Generation Business Models

Wednesday, February 14, 11.55am

Jan Wäreby, Senior Vice President, head of Multimedia, will bepartof a panel discussion - Mobile Entertainment Summit Session:Creatingthe Ultimate Music Collection

Wednesday, February 14, 5.10pm

Håkan Eriksson, Senior Vice President, head of Technology and CTO,will talk about early results and developments of HSUPA as part ofsession - Technology Symposium - HSPA - Rollout & Realities

An overview of the complete congress program can be found at:http://www.3gsmworldcongress.com

PRESS COCKTAIL PARTYMonday, February 12, 7pmBy invitation onlySONY ERICSSON'S PARTICIPATION AT 3GSMSony Ericsson press and analyst eventSunday, February 11, 7pm; reception opens 6.30pmFor more information, please contact Sony Ericsson:press.global@sonyericsson.comEricsson is shaping the future of Mobile and Broadband Internetcommunications through its continuous technology leadership.Providing innovative solutions in more than 140 countries,Ericssonis helping to create the most powerful communication companies intheworld.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACTMediaEricsson Media RelationsIlyana Guzmán, Phone: +46 8 757 0781, +46 8 719 6992Jana Mancova, Phone: +46 8 585 33539, +46 8 719 6992E-mail: press.relations@ericsson.comSony Ericsson Corporate CommunicationsPhone: +44 208 762 5858E-mail: press.global@sonyericsson.comInvestorsNathalie Mozdiniewicz, Investor RelationsPhone: +1 212 843 8449, E-mail: investor.relations@ericsson.comIndustry AnalystsRob Elston, Industry Analyst RelationsPhone: +1 214 228 0577, E-mail: industry.analysts@ericsson.comCopyright © Hugin ASA 2007. All rights reserved.
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