Global Alerts: AMBERAlert.com Teams With Kingston to Create and Distribute Child ID Kits


AMBERAlert.com Teams With Kingston to Create and Distribute Child ID Kits
USB Kits to Expedite Law Enforcement’s Access to Information, and Improve Response
Time and Recovery Rates of Missing or Abducted Children
SCOTTSDALE, AZ — (MARKET WIRE) — January 10, 2007 — AMBERAlert.com, the AMBER Alert portal forstate law enforcement efforts in the recovery of abducted children, isjoining forces with Kingston Technology Company, Inc., the independentworld leader in memory products to create the first-ever AMBER Alert ChildID kit. Kingston is donating its DataTraveler™ USB drives for the kits,and AMBERAlert.com is providing encrypted software and its massnotification platform www.amberalert.com to the effort.
The AMBER Alert Child ID kits will hold critical information about a childso that in the event of an abduction, law enforcement can easily andquickly access identification and contact information for the child. TheAMBER Alert Child ID kit is the official Child ID kit for AMBERAlert.com,and is free to parents thanks to the public - private partnerships betweenAMBERAlert.com and businesses who sponsor the Kits.
“When a child is abducted or goes missing, law enforcement has to actswiftly,” said Jeffrey Rassas, president and CEO of Global Alerts, parentcompany of AMBERAlert.com. “In cases where abducted children are killed,74% of those deaths take place within 3 hours of the abduction, so everyminute counts in the recovery of a missing child. The emotional upheaval aparent faces when experiencing the horror of their child being abductedsometimes makes it difficult for them to focus on providing all theinformation law enforcement needs in order to quickly commence search andrecovery efforts. Our AMBER Alert Child ID kits are designed to make iteasier for parents to have information about their children readilyavailable so that law enforcement can access it quickly with one goal inmind — to return the missing child home safely to its family.”
The AMBER Alert Child ID kit is comprised of a USB drive and encryptedidentity software that launches immediately once inserted into a PC. Theencrypted AMBERAlert.com identity software guides the parent or legalguardian through a simple enrollment process. Users are prompted to enteressential information on their child that can be used in the future ifnecessary. The process takes roughly 2 minutes per child. Details includingthe child’s height, weight, date of birth, eye color and hair color areincluded. A recent photograph and emergency contact information may also beincluded. The Kit allows for additional information to be uploaded, such asschool background, alternate guardian or friend contact information, oradditional photographs, and because the information is stored on a 512KBUSB drive, parents are encouraged to update it annually to ensure the mostrecent information about their child / children resides on the Kit.Finally, because the software on the USB drive is encrypted, the dataentered by a parent is only accessible by law enforcement personnel.
www.amberalert.com
Using the AMBER Alert portal in combination with the AMBER Alert Child IDkit, law enforcement may directly issue and update AMBER Alerts, which arethen automatically communicated to anyone who has registered atAMBERAlert.com. To date, more than 135,000 concerned citizens across theUnited States have registered to receive local AMBER Alerts andcorresponding updates.
“This is a very important new program and we are proud to partner withAmberAlert.com to promote the AMBER Alert Child ID kit,” said Mike Sager,vice president of corporate communications for Kingston. “Our ongoingsupport for organizations like AMBER Alert and the National Center forMissing and Exploited Children ties-in with our corporate culture andcommitment to protecting children and families.”
The AMBER Alert Child ID kit allows data for multiple children to beincluded so only one USB drive per family is needed. AMBER Alert officialsrecommend placing the USB drive in a safe and easily-accessible location incase an emergency arises. These USB drives easily attach to a key chain,lanyard, wallet, or purse for convenient, easy access.
For more information about the AMBER Alert network or to receive an AMBERAlert Child ID kit, please register at www.AmberAlert.com.
About Global Alerts, Inc.
Global Alerts, LLC has been the leading online mass notification system andcause media company since 1991 enabling government to inform and educatecitizens about important issues, providing corporations a vehicle thatconnects their brands to communities and causes, and empowering citizens totake action on issues ranging from finding missing children, safeguardingpublic health, promoting recycling, and addressing animal safety.
Based in Scottsdale, Arizona, the company’s mission is to connectgovernment, corporations and citizens to information, issues and causesthrough the fastest, most scalable and secure online notification and causemedia platform in the world. The company’s world-renowned cause mediaportals include www.amberalert.com, the leading online distributor of AMBERAlerts; www.earth911.org, the world’s premier environmental Web site, andwww.pets911.com, one of the largest online destinations for informationabout animal welfare.
The AMBER Alert Portal (www.AMBERAlert.com) allows law enforcement todirectly activate and update AMBER Alerts. An alerting solution provided atno cost to state governments, the AMBER Alert Portal then disseminates thealerts to other local, state and federal government agencies, broadcastersand the public via cell phones, pagers, fax, email, other wireless devicesand PCs.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independentmanufacturer of memory products. Kingston designs, manufactures anddistributes memory products for desktops, laptops, servers, printers, andFlash memory products for PDAs, mobile phones, digital cameras, and MP3players. Kingston has manufacturing facilities in California, Malaysia,Taiwan and China, and sales offices in the United States, United Kingdom,Europe, Russia, Australia, Taiwan, China and Latin America. For moreinformation, please call (800) 337-8410 or visit www.kingston.com.
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