Global Alerts: AmberAlert.Com to Leverage Digital Signage Technology for Broader Distribution of Amber Alerts
AmberAlert.Com to Leverage Digital Signage Technology for Broader Distribution of Amber Alerts
Partnership With DynaTek Media Extends AMBER Alerts to Gas Stations and Convenience Stores
SCOTTSDALE,
AZ — (MARKET WIRE) — January 22, 2007 — AMBERAlert.com, the AMBER Alert portal forstate law enforcement efforts in the recovery of abducted children,announced today a partnership with DynaTek Media Corporation, the leadingdeveloper of networked digital signage solutions, to broadcast nationalAMBER Alert updates directly to digital displays mounted in conveniencestores across the United States, and into specially designed gas pumpscreens. Leveraging AMBERAlert.com’s mass notification technology andDynaTek’s wireless content management capabilities, the partnership aims tobring real-time AMBER Alert updates to high traffic public areas such asthe nearly 130,000 convenience stores nationwide, where updates can beregularly displayed throughout the entire duration of the alert.
“The faster we can reach the largest number of people, the better chance wehave of safely recovering a missing child,” said Jeffrey Rassas, presidentand CEO of Global Alerts, parent company of AMBERAlert.com. “Our focusthis year is on creating connections with other great mass communicationtechnologies like DynaTek’s to expand the reach of the AMBER Alert network,so that the alerts are seen by as many people as possible, as quickly aspossible.”
The DynaTek displays typically feature 42-inch color flat screen monitors,placed in strategic locations within a convenience store and 20-inchenclosed color screens on the gas pumps. The screens feature marketingpromotions and video advertisements that run on a programmed loop managedremotely by DynaTek out of their Scottsdale headquarters. The marketingloop would be immediately interrupted by wireless broadcast in the event ofan AMBER Alert. In addition DynaTek’s “Get Converged!” technology strategywill extend the reach even further by integrating text messaging oncellular phones and allow for redirection back to the alert portal.AMBERAlert.com’s mass notification technology, which is already the onlymulti-state primary distribution channel of AMBER Alerts for lawenforcement and hundreds of thousands of registered users across the UnitedStates, would be used to provide the real-time AMBER Alert broadcast dataand updates.
Amber Alert Portal
“We are very excited that our technology can help play such a critical rolein the safe recovery of missing children,” said Ronald I. Gross, co-founderand CEO of DynaTek Media Corporation. “Our digital signage technology hasalways been valued as a great way to reach the large number of customersthat pass through convenience stores and gas stations and other retailchannels on a daily basis. Now, in addition to providing a great marketingtool that drives sales, we can help make sure that someone stopping for gasor a snack will be on the lookout if a child is missing in the area.”
AMBERAlert.com and DynaTek will be working with strategic partners in theconvenience store and gas station industries to begin rolling out theprogram by installing the technology in locations across the United Statesstarting in the spring of 2007. In addition, DynaTek will be bringingother networks related to the medical industry, consumer electronicsindustry and the entertainment industry to this worthy cause.
AMBERAlert.com’s parent company, Global Alerts, is one of the foundingmembers of the AMBER Alert Web Portal Consortium compromised of lawenforcement & broadcasting partners working together to return children totheir homes safely. In 2006, the Consortium recovered and returned 100% ofthe abducted children safely to their homes where AMBERAlert.com was theprimary notification mechanism for the missing child. AMBERAlert.com is theofficial online distribution channel of AMBER Alerts for 20% of the statesin the U.S. For more information about the AMBER Alert network, or toregister to receive AMBER Alerts on your cellular telephone or PDA, pleasevisit www.AmberAlert.com.
About Global Alerts, Inc.
Global Alerts, LLC has been the leading online mass notification system andcause media company since 1991 enabling government to inform and educatecitizens about important issues, providing corporations a vehicle thatconnects their brands to communities and causes, and empowering citizens totake action on issues ranging from finding missing children, safeguardingpublic health, promoting recycling, and addressing animal safety.
Based in Scottsdale, Arizona, the company’s mission is to connectgovernment, corporations and citizens to information, issues and causesthrough the fastest, most scalable and secure online notification and causemedia platform in the world. The company’s world-renowned cause mediaportals include www.amberalert.com, the leading online distributor of AMBERAlerts; www.earth911.org, the world’s premier environmental Web site, andwww.pets911.com, one of the largest online destinations for informationabout animal welfare.
The AMBER Alert Portal (www.AMBERAlert.com) allows law enforcement todirectly activate and update AMBER Alerts. An alerting solution provided atno cost to state governments, the AMBER Alert Portal then disseminates thealerts to other local, state and federal government agencies, broadcastersand the public via cell phones, pagers, fax, email, other wireless devicesand PCs.
About DynaTek Media Corporation
DynaTek Media Corporation, founded in 2003, is a privately held companythat has developed a complete turn key digital signage solution. DynaTekprovides the hardware, software, complete in-house network, and fullproduction studio which builds custom content. DynaTek monitors and managesnetworks ranging from one to thousands of digital signs. DynaTek has builtits network on a predominantly wireless cellular system which needs nointegration with existing terrestrial line infrastructures. For moreinformation on DynaTek please visit www.dynatekmedia.com.
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