Global Alerts, LLC: Amber Alert Portal Teams With Leader of Child Identity Theft Prevention
Amber Alert Portal Teams With Leader of Child Identity Theft PreventionEffort to Increase Concerned Citizen Involvement and Expand the AmberAlert.com Network Reach, Results in Partnership to Offer Free Identity
Theft Protection for Children SCOTTSDALE, AZ — (MARKET WIRE) — November 20, 2006 — AmberAlert.com, the alert portal known forits successful recovery of dozens of abducted children, is joining forceswith LifeLock, the nation’s leader in identity theft prevention, to furtherefforts in preventing the exploitation of children and increase the numberof Americans on the Amber Alert Network. As a result of this partnership,any adult joining the wireless notification network operated byAmberAlert.com can enroll with LifeLock for a 10% annual discount and theirchildren (15 and under) will be enrolled at no additional cost.
With child abduction and identity theft numbers on the rise, AmberAlert.comand LifeLock are hoping this partnership will help raise awareness andprovide a means for private citizens to take action in the fight to protectour country’s most important asset — our children. To further theircommitment to the recovery of abducted children, LifeLock will becontributing a portion of their proceeds to support operation of the highlyregarded alerting system.
“AmberAlert.com has undertaken a bold mission of one hundred percentrecovery of Amber Alert subjects within a three hour time frame. We’revigilant in searching for additional technologies and partnerships thatwill help support this effort and ultimately help ensure the safety andsecurity of our families,” said Jeffrey Rassas, president of AmberAlert.comparent company, Global Alerts LLC. “When LifeLock proposed a one milliondollar guarantee towards the safety of child identities, we knew right thenthat they were as serious in their mission as we are in ours.”
Using the Amber Alert portal, law enforcement may directly issue and updateAmber Alerts, which are then automatically communicated by cell phones,pagers, fax and email to anyone who has registered at AmberAlert.com. Todate, over 135,000 concerned citizens across the United States haveregistered to receive localized updates. On January 13, 2007 the UnitedStates will celebrate Amber Alert Awareness day, recognizing the power ofthe Amber Alert system in helping to thwart child abductions.
The exploitation of children comes in many forms but flying under the radaris the theft and misuse of child identities. One of the fastest growingsegments of the Identity Theft issue, more than 500,000 children werevictimized last year and all indications are the 2006 total will be muchhigher.
“We have seen significant increase in the number of children takenadvantage of through the means of strangers, family or friends,” said ToddDavis, LifeLock CEO and Certified ID Theft Risk Management Specialist.”Protecting children has been a high priority for our company since webegan and that is why we created the nation’s only ID Theft programdesigned to protect the personal information for children under 16 yearsold. We are honored to be working with the backbone of the Amber Alertsystem in attempts to greatly increase the number of people on this veryimportant network.”
Anyone wanting to join the Amber Alert network or take advantage of thespecial offer is encouraged to register at www.AmberAlert.com or call1-877-LIFELOCK.
About Global Alerts, Inc.
Global Alerts, LLC is the Scottsdale, Arizona-based leader in alertingtechnology integration and digital distribution. The company’s uniquealerting platform enables government first responders to send and receivecommunity-specific, real-time alerts that help keep people, property andthe planet safe. The company’s mission is to build on the success of ourreal-time dissemination of AMBER Alerts (at www.amberalert.com), beachwater quality alerts (at www.earth911.org) and missing pets alerts (atwww.pets911.com) and expand the reach of our platform with a globalalerting network ready wherever and whenever emergencies occur.
The AMBER Alert Portal (www.AMBERAlert.com) allows law enforcement todirectly activate and update AMBER Alerts. An alerting solution providedat no cost to state governments, the AMBER Alert Portal then disseminatesthe alerts to other local, state and federal government agencies,broadcasters and the public via cell phones, pagers, fax, email, otherwireless devices and PCs.
About LifeLock
LifeLock, based in Tempe, Arizona, was the nation’s first ID TheftPrevention Company that maintains active fraud alerts with the three majorcredit bureaus, as well as ChexSystems. LifeLock (www.lifelock.com) givespeople control of their own information, giving them the ability toauthorize every risky transaction such as address changes and opening ofcredit lines. LifeLock renders personal information useless to thieves,backing up its service with a million-dollar guarantee to completely fixany problems if a client is ever compromised.
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