IntellectualMarketing, LLC: HoHoNO! Wisconsin Consumers NOT in the Mood


HoHoNO! Wisconsin Consumers NOT in the Mood GREEN BAY, WI — (MARKET WIRE) — November 22, 2006 — On the eve of the Biggest Shopping Day of theyear, Wisconsin Consumers are skittish.

39% plan to spend less; 9% will spend more (50% will likely spend thesame).

Wisconsin Consumers

earning less than $75,000 are the most likely consumersto spend less this year (41-44% say they will spend less this year).

Consumer Spending

Of those earning more than $100,000, 24% say they will spend less (5% willspend more).

A Powerpoint Presentation with details (including: Wisconsin ConsumerCredit Card Debt and Wisconsin Housing Market information) is available at:http://pulse.nicoletbank.com/resources/consumerconfidence2006pptmb.ppt#329,4,Slide 4

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