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Telephia and comScore Networks Launch “MobileWeb Metrix” — a Joint Audience Measurement Service Comparing Mobile and PC-Based Internet UsageAccuWeather, ESPN, The Weather Channel and Yahoo! Weather Have Stronger Reach Among Mobile Internet Users Than Among PC Internet Users SAN

FRANCISCO, CA and RESTON, VA — (MARKET WIRE) — November 28, 2006 — Telephia and comScoreNetworks today announced the launch of a joint service that compares andcombines Internet usage data from the two firms. MobileWeb Metrix isdesigned to provide media companies, advertisers, and agencies with adetailed comparison of audiences who view Internet content using PCs andmobile phones.

“We are thrilled to bring together our companies’ resources and expertiseto deliver an important new measurement capability to our clients,” saidSid Gorham, President and CEO, Telephia. “Robust measurement is the key tomaking the mobile Web successful with consumers and advertisers. By workingtogether, Telephia and comScore have delivered an important piece of thisnew media measurement toolkit.”

“As Internet usage continues to spread across multiple access devices,we’re delighted to provide our clients with an integrated, cross-platformview of consumer behavior,” said Gian Fulgoni, Chairman, comScore Networks.”We are excited to be working with Telephia to deliver a detailedcomparison of the mobile and PC Internet audiences.”

Weather Brands Establish Stronger Reach via Mobile; Search Brands StillOffer Stronger Reach on PCs

According to inaugural results from the MobileWeb Metrix service, TheWeather Channel, Yahoo! Weather and AccuWeather achieved mobile reach thatoutpaced their PC reach. All three sites had mobile-to-PC reach indexscores above 120, pointing to significantly stronger reach among mobile Webusers than among PC Web users (see Table 1). With an index of 190, ESPNalso has stronger reach among mobile Web users. By comparison, GoogleSearch and Yahoo! Search have index scores of 23 and 25, respectively,indicating that their reach is higher among PC Web users, compared tomobile users. Among the four leading Web e-mail applications — Yahoo!Mail, MSN Hotmail, Gmail and AOL Mail — only Gmail over indexed on mobilereach.

Telephia

“The first results from MobileWeb Metrix highlight the value of evaluatinga Web property’s performance among both the mobile and the PC audiences,”said Kanishka Agarwal, VP of New Products, Telephia. “This type of analysiswill allow mobile media companies to better target their investments inpromotion, content, and user experience improvements.”

Top Web Sites Ranked by Mobile-to-PC Reach Index (U.S.)September 2006Source: MobileWeb Metrix, a service of Telephia and comScore Networks % Mobile % PCWeb site Reach Reach Index*1. AccuWeather 7.5 1.7 4352. ESPN 17.9 9.4 1903. The Weather Channel (Weather.com) 22.1 12.7 1744. Yahoo! Weather 9.0 5.7 1575. Gmail 6.7 5.6 1196. CitySearch 7.8 7.3 1077. CNN 11.5 14.1 828. Yahoo! Games 9.3 12.0 789. Yahoo! Mail 29.4 44.4 6610. Yahoo! Driving Directions 7.2 11.6 6211. MSN Hotmail 15.3 26.6 5712. AOL Mail 13.7 24.0 5713. MapQuest 13.2 27.8 4814. Yahoo! Search 11.1 43.8 2515. Google Search 13.0 56.7 23*Note: Mobile-to-PC Reach Index for a Web site is defined asthe site's reach among mobile Web users divided by its reachamong PC-based Internet users.About comScore Networks
comScore Networks is a global leader in measuring the digital age. Thiscapability is based on a massive, global cross-section of more than 2million consumers who have given comScore permission to confidentiallycapture their browsing and transaction behavior, including online andoffline purchasing. comScore panelists also participate in survey researchthat captures and integrates their attitudes and intentions. Through itsproprietary technology, comScore measures what matters across a broadspectrum of behavior and attitudes. comScore consultants apply this deepknowledge of customers and competitors to help clients design powerfulmarketing strategies and tactics that deliver superior ROI. comScoreservices are used by global leaders such as AOL, Microsoft, Yahoo!,Verizon, Best Buy, The Newspaper Association of America, TribuneInteractive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the UnitedStates Postal Service, Merck and Expedia. For more information, pleasevisit www.comscore.com.
About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom andmobile media markets. Telephia is your connection to the digital consumer. Since 1998,executives at service providers, device manufacturers, content providers,and retailers have relied on Telephia data to make confident competitivestrategy, marketing and resource allocation decisions. Telephia uses itsunique measurement tools andlarge-scale consumer panels to completely understand the digital consumer’sbehavior, attitudes and experience.
To learn how Telephia and comScore can help you understand the digitalconsumer and track your competitive performance, please contact us at:

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