The Smart Card Alliance: New Web Site Makes Leading Smart Card Resource Faster and Friendlier


New Web Site Makes Leading Smart Card Resource Faster and Friendlier PRINCETON JUNCTION, NJ — (MARKET WIRE) — November 14, 2006 — With more than 73,000 visitors and18,000 downloads per month, the Smart Card Alliance Web site is the premierresource for information and news about

smart card technology and itsapplication for payments, identity management and eGovernment. Now,visitors can easily find exactly what they need with fewer clicks at theAlliance’s fully redesigned Web site, www.smartcardalliance.org.

“The goal with the new Web site is to make it easier to locate sought-afterinformation,” said Randy Vanderhoof, executive director of the Smart CardAlliance. “To this end, we have implemented a number of features that makenavigation simple and intuitive: new site architecture and menus, quicklinks to the most popular content, easy printing capabilities, and a sitesearch tool.”

Visitors to the new site can access popular Alliance-authored reports, casestudies and position papers, all available at no charge, and find links toother industry resources. Other content includes:

-- Updated information about the smart card industry including applications, frequently asked questions and glossary-- Industry news and event information-- Smart card reader catalog-- Smart Card Alliance career center, the premier resource for making online employment connections in the smart card industry "Providing the latest trends, implementation data and research from all ofthe leaders in the industry is one of the Smart Card Alliance's strengths,"added Vanderhoof. "Now there are better tools to meet all of theinformational needs of our audience."

The Smart Card Alliance

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry associationworking to stimulate the understanding, adoption, use and widespreadapplication of smart card technology.

Through specific projects such as education programs, market research,advocacy, industry relations and open forums, the Alliance keeps itsmembers connected to industry leaders and innovative thought. The Allianceis the single industry voice for smart cards, leading industry discussionon the impact and value of smart cards in the U.S. and Latin America. Formore information please visit http://www.smartcardalliance.org.

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