Trycera Financial, Inc.: Trycera Financial CEO to Speak at 2007 Prepaid Card Expo(TM) — the Largest Global Prepaid and Stored Value Card Event
Trycera Financial CEO to Speak at 2007 Prepaid Card Expo(TM) — the Largest Global Prepaid and Stored Value Card Event
Senior Panel on Economics and Profitability of Prepaid and
Stored Value Cards Scheduled for 4:30 - 6:00pm on February 26th
IRVINE, CA — (MARKET WIRE) — January 29, 2007 — Trycera Financial, Inc. (OTCBB: TRYF), afinancial services company specializing in the delivery of prepaid cardprograms and products, today announced that its CEO, Matt Kerper, willspeak at the 2007 Prepaid Card Expo™ in Las Vegas, Nevada, from 4:30 -6:00pm at the Rio Hotel.
The panel will address the Economics and Profitability of Prepaid andStored Value Cards and will include participants from FSV Payment Systems,BankFirst, Chockstone, and Meta Payment Systems.
The Prepaid Card Expo™ is the premier conference and trade show for thenetwork branded prepaid and stored value card industry, encompassingprepaid Visa®, MasterCard® Worldwide, Discover® Network, AmericanExpress® and other network branded cards, as well as retail gift cardsusable at single merchants. Keynote speakers at the event will includeformer President of Mexico, Vicente Fox, President and CEO of Visa® USA,John Coghlan, EVP of US Market Development for MasterCard® Worldwide, AnnCamarillo, and former US Secretary of Health and Human Services, TommyThompson, amongst others.
ABOUT TRYCERA FINANCIAL, INC.
Trycera Financial, Inc., is a financial services company specializing inthe delivery of prepaid card programs, prepaid card program management andprivate label catalog shopping cards. As a registered MSP for MasterCardand an ISO for Visa, the Company partners with companies focused ondeveloping, implementing and marketing customized prepaid card solutions.As an innovative program manager, the Company has delivered a diverse suiteof customized solutions including the Platinum Tel Everyone Prepaid Visacard, US Capital Debit MasterCard card and the Model Prepaid MasterCardcard. In addition to the customized solutions, the Company has alsodeveloped three branded products including the Trycera Financial PrepaidMasterCard card, the Finium Prepaid MasterCard card and the Mi Dinero y MisSueños Prepaid MasterCard card, which are marketed directly by the Companythrough direct and reseller channels. All MasterCard cards are issued byMetaBank pursuant to license by MasterCard International, and all Visacards are issued by MetaBank pursuant to a license from Visa USA, Inc.Separately, the Company operates a catalog shopping card network under thename Tru Platinum. The Tru Platinum catalog shopping card offers thousandsof products to create a unique catalog shopping experience with a userfriendly web interface for fast product ordering and delivery to theconsumer’s door. To complement its core prepaid card business, the Companyhas developed ancillary card services to improve the overall cardholderexperience and functionality. These card services are highlighted by FullCredit, a service that allows enrolled cardholders the ability to havenon-traditional payment information such as rent, utilities and wirelessphone service payments reported to local credit reporting agencies. TheFull Credit program is ideal for cardholders seeking to report items andbuild upon a credit profile with credit reporting agencies nationwide. Tofurther enhance the consumer experience, the Company also operates a 24/7call center called isleCORE Systems, Inc. isleCORE is located in Honolulu,Hawaii, and services a wide range of business and industry, includingfinancial services, wireless telecommunications and the State of Hawaii.For more information, please visit the Company’s web site atwww.trycera.com.
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ABOUT PREPAID MEDIA
Prepaid Media provides a host of business-to-business, integrated media andinformation services to numerous emerging industries. Areas of focusinclude the rapidly growing network branded prepaid and stored value cardindustry and consumer-driven health care (CDHC) industry. Prepaid Media’sproperties include the Prepaid Card Expo™, CDHC Expo™, Prepaid CardReport™, Prepaid Card Buyers Guide™ and www.paybefore.com. As thevarious markets served by Prepaid Media continue to evolve, Prepaid Mediaserves as a trusted partner, providing relevant learning, buying andselling, and organized networking opportunities to key market participants.For more information on Prepaid Media and the 2007 Prepaid Card Expo,please visit http://www.prepaidcardexpo.com.
FORWARD-LOOKING STATEMENTS
Safe Harbor Statement under the Private Securities Litigation Reform Act of1995: With the exception of historical information, the statements setforth above include forward-looking statements that involve risk anduncertainties. Actual results may differ materially from the resultspredicted and reported results should not be considered as an indication offuture performance. The Company wishes to caution readers that a number ofimportant factors could cause actual results to differ materially fromthose provided in the forward-looking statements. The potential risks anduncertainties that could cause actual results to differ from the resultspredicted include, among others, the risk factors noted in the Company’sfilings with the United States Securities and Exchange Commission (SEC)such as such as the changes in federal, state or municipal laws governingthe distribution and performance of financial services; a general economicdownturn; the Company’s startup phase of operations; the Company’scontinuing ability to fund its operations; the Company’s reliance onthird-party processors and product suppliers; the Company’s inability tolocate suitable acquisition targets; and those risks and uncertaintiesincluded under the captions “Risk Factors” and “Management’s Discussion andAnalysis of Financial Condition and Results of Operations,” in our reporton Form 10-QSB for the quarter ended September 30, 2006, which is on filewith the SEC and is available on both our investor relations web site atwww.trycera.com/investorrelationship.aspx and on the SEC’s web site atwww.sec.gov.
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