Warner Bros. Records: Atlanta-Based Crime Mob Prepare to Release Sophomore Album, “Hated On Mostly,” on Reprise/BME Recordings — January 9
Atlanta-Based Crime Mob Prepare to Release Sophomore Album, “Hated On Mostly,” on Reprise/BME Recordings — January 9Video for New Single,
“Rock Yo Hips,” Filmed at Morris Brown College (Atlanta) BURBANK, CA — (MARKET WIRE) — November 16, 2006 — The Atlanta-based cult phenomenon, Crime Mob,gear up to release their follow-up to the 2003 self-titled release onJanuary 9th. Teaming up with platinum-selling rapper, Lil Scrappy, CrimeMob returns with a soundtrack to Atlanta’s inner-city teen reality.
“If you listen to the album, they are doing what they did on the firstalbum, but upgraded. They’re not switching it up — they could’ve camewith snap music, but they followed their hearts. A group of talented catsthat could have successful solo careers, but stick together, on theconstant grind. I believe in them and they’re coming up in a big way,”says Lil Scrappy.
Produced by Lil Jay, Killa C, MIG, Dirty Doc Jam and the Oomp Camp, “HatedOn Mostly” represents the inevitable maturity of this sextet (Cyco Black,Diamond, Lil Jay, Princess, MIG and Killa C). The never scared,in-your-face attitude is the driving force behind these gifted emcees,producers and songwriters who are as poetic and prolific as they are rowdyand rambunctious — this is what makes them so unique to the currentlandscape of teenage groups. They are not pop, they are not contrived andthey don’t care what people think. They are their audience — they are rawand candid, and have instantly struck a chord on the streets of Atlantawith the first single, “Rock Yo Hips.”
The video for “Rock Yo Hips” was recently shot by director Dr. Teeth (MikeJones, T.I., Pitbull, Notorious B.I.G.) at Morris Brown College in Atlanta,GA — a Historically Black College & University (HBCU). Showcasing thevibrancy and variety of music, dance and fashion of HBCUs, the video is a3-minute glimpse into the social network and culture of college life.HBCUs know how to celebrate their school with pride — homecoming, peprallies, after-parties and step shows.
Hundreds showed up to audition for coveted dancing roles in the video,which also marks the debut of the infectious “Rock Yo Hips” dance developedby Crime Mob’s leading ladies, Diamond and Princess. Already becoming astaple in Atlanta clubs, “Rock Yo Hips” is the next in a long line ofsouthern dance crazes that will permeate into mainstream culture.
While Crime Mob’s debut album charted #5 on Billboard’s R&B/Hip Hop Albums’chart, the single “Knuck If You Buck” produced one of Warner Music Group’s(WMG) bestselling ringtones across all music genres and all WMG labels.
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