YouTube: YouTube, Chevrolet and Warner Music Group Present New Year’s Eve Countdown Around the World
YouTube, Chevrolet and Warner Music Group Present New Year’s Eve Countdown Around the World
YouTube Community and Warner Music Group Artists Create Special New Year’s Messages to Share With the World
SAN BRUNO, CA; DETROIT, MI and NEW YORK, NY — (MARKET
WIRE) — December 29, 2006 — YouTube, aconsumer media company for people to watch and share original videosthrough a Web experience, and Warner Music Group Corp. (NYSE: WMG), one ofthe world’s major music companies, today announced the first-ever YouTubeNew Year’s Eve Countdown presented by Chevrolet. The promotion willcelebrate New Year’s as it happens around the world with new videosfeatured every hour from New Zealand to Los Angeles.
As New Year’s Eve rings in around the world, special messages from YouTubecelebrities Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, The WineKoneand YourTube News, as well as award-winning artists from WMG labelsAtlantic Records, Warner Bros. Records and Warner Music International willbe featured on the homepage.
In addition to videos from top YouTube personalities, WMG will providespecial video content from New Year’s celebrations with its artists as wellas music videos and concert footage. “Almost-live” videos from New Year’sconcerts will be uploaded directly from the venues as the events occur withShoZu-enabled mobile phones, featuring Fueled By Ramen/Atlantic Recordsartist Panic! At the Disco from New York City’s Times Square, AtlanticRecords artist Paolo Nutini from Scotland and Warner Bros. Records artistsThe Flaming Lips and the Goo Goo Dolls from Los Angeles, Mike Jones fromHouston, Muse, My Chemical Romance from New York City’s Times Square andRed Hot Chili Peppers. The New Year’s Channel will also feature comedyskits from select performers as well as specially recorded live songs forthe event.
“Our community served as the inspiration behind this idea. In 2006 wewitnessed an influx of New Year’s resolution and celebration video postingsas the New Year began,” said Jamie Byrne, Director of Advertising Strategyfor YouTube. “Thanks to support from our users, Chevrolet, and exclusivecontent from Warner Music Group artists, we will be able to offer a specialvenue for the community and the world to share their New Year’scelebrations and begin a new tradition.”
YouTube is encouraging users to upload their New Year’s resolutions andwishes for a chance to be featured on the homepage alongside the YouTubecelebrities and Warner Music Group artists. Users can upload their videosin a special New Year’s YouTube group at www.youtube.com/group/newyears.
“Warner Music Group is continually seeking new ways to empower our artistsand their fans. This New Year’s Eve Bash with YouTube further redefines howour artists and fans are coming together around the world through platformsthat are transforming all of our lives,” said Dan Pelson, Senior VicePresident, Global Consumer Marketing, WMG. “We look forward to kicking off2007 with the YouTube community as they celebrate the music of theirfavorite Warner artists.”
On December 31st and January 1st, Chevrolet will serve as the exclusivesponsor of YouTube which will feature a special edition homepage to hostall of the specially created New Year’s content.
“New Year’s Eve is a truly global holiday and Chevrolet is a truly globalbrand. We sell cars and trucks in more than 120 countries around the world,so we’re very happy to be part of YouTube’s worldwide stage to showcase howdifferent cultures celebrate New Year’s Eve,” said Ed Peper, Chevroletgeneral manager.
Featured New Year’s YouTube messages will be posted by WMG artistsincluding Adrienne Pauly, Beatsteaks, Big and Rich, Blake Shelton, BlocParty, Brainstorm, Crime Mob, Cute Is What We Aim For, Danity Kane, DeathCab for Cutie, Diane Weigmann, Eisley, Emmanuel Moire, Guster, Gym ClassHeroes, Head Automatica, James Blunt, Jean-Michel Jarré, Jet, John ButlerTrio, Johnny Hallyday, Kid Rock, Lil Scrappy, Liza Li, Lupe Fiasco,Mastodon, Melee, Michael Buble, Michael Youn and Fatal Bazooka, MusiqSoulchild, Mute Math, My Chemical Romance, Panic! At The Disco, PrettyRicky, Regina Spektor, Seeed, Simple Plan, Taking Back Sunday, Talib Kweli,The Academy Is…, The Ditty Bops, The Streets, The Used, T.I., Trick Daddyand Zdob Si Zdub.
About YouTube
Founded in February 2005, YouTube is a consumer media company for people towatch and share original videos worldwide through a Web experience. YouTubeallows people to easily upload and share video clips on www.YouTube.com andacross the Internet through websites, blogs, and e-mail. YouTube hasquickly become the leading destination on the Internet for videoentertainment.
About Chevrolet
Chevrolet is one of America’s most well-known and successful automotivebrands. With the largest dealer network in the United States, Chevy is theleader in full-size trucks and the leader in sales of vehicles priced$35,000 and above. In addition, Chevrolet delivers more-than-expected valuein every vehicle category, offering cars and trucks priced from $9,995 to$52,000. Offering dynamic yet timeless designs, Chevy owners demand greatlooks that don’t go out of style, high performance per dollar, and featuresexpected in more expensive vehicles. Chevrolet’s global headquarters is atthe GM Renaissance Center in Detroit.
For more information, go to www.chevy.com.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publiclytraded in the United States in May 2005. With its broad roster of new starsand legendary artists, Warner Music Group is home to a collection of thebest-known record labels in the music industry including Atlantic, Bad Boy,Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Rykodisc, Sire, WarnerBros. and Word. Warner Music International, a leading company in nationaland international repertoire, operates through numerous internationalaffiliates and licensees in more than 50 countries. Warner Music Group alsoincludes Warner/Chappell Music, one of the world’s leading musicpublishers.
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